• NZ$160

• 105 designs

• 33 designers

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Logo Design Brief

Hi! I'm a private cake-decorator and home-baker who is going to start selling their wares at farmer's markets and to clients in my town. I need a brand, and I need a logo!

I'm going to start trading as "Best of Baking" (or B.o.B), inspired by the title of a 1979 cookbook in the UK that started it all for me. I began making recipes in this book for my friends and it just took off from there!

The design should focus on the letters BoB, I have a concept in mind of a butterfly motif to communicate the rural nature of my outfit as I'm based in the countryside of New Zealand. I see the B's forming the wings and the "o" the body of the butterfly.

The design should lean towards more sophisticated elements than rustic, as my cake-styles are more modern than traditional.

I hope you will help my baking "rise" to the occasion!

Target Market(s)

Middle and upper-class women, 20-60

Industry/Entity Type

Catering

Logo Text

Best of Baking

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The typography acronym "BoB" as a butterfly, with the B's as wings. (left B reversed).

Nice to have

• A modern or abstract approach.

Should not have

• A feel that is too traditional / rustic.