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Luxury designer dog collar website needs a logo.
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This customer received 156 logo designs from 42 designers. They chose this logo design from FunFantastic as the winning design.
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US$160
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156 designs
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42 designers
Logo Design Brief
We are looking for a logo design for a luxury dog collar, leash and pet accessories company, Around the Collar. The company is going through a rebranding form their current site to new, clean, luxury look and designer feel, and the new logo needs to represent the change.
The main product is dog collars, followed by dog leashes, with a full suite of pet (and human) accessories from dog harnesses, poop bag carriers/dispensers, key fobs, wristlets, duffle bags, etc. The products are custom designs, made in America, using real leather, swavorski crystals, and other ornaments. The products are HIGH quality leather products, leashes, etc. They are stitched by hand, hand painted, made to order, and generally custom designs. Each collar is named after an actual pet.
We would like to see designs that represent a clean, luxurious look, that is designed more around the business company name, than graphics. We are looking for something that is playful and designer looking. We are looking for a design that uses fonts and icons, versus a design that includes graphics. I have included samples of some inspiration.
There are no specific fonts to be used.
A preferred breed, if a silhouette is used the border collie or large breed dog.
There is no set color palette. The preferred color is below to include, but is not the only color needed.
Color preference for the logo: 8F0049
The company name is Around the Collar.
The tag line is "Luxury Designer Pet Accessories".
Updates
Project Deadline Extended Reason: This project is still being decided on in terms of logo design style, color, and preference. The client is still making decisions and we will be extending to accommodate the client request. Added Thursday, September 29, 2016
Target Market(s)
Pet owners. Mainly female, but some males. Age 25+, probably closer to 35-55
Industry/Entity Type
Pet Shop
Logo Text
Around the Collar (could include tagline: "Luxury Designer Pet Accessories)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company name needs to be included. No shortening of the company name.
Nice to have
- Use of fonts and icons. Playing on the designer and luxurious nature of the products. Since the company name is "around" the collar. A round logo might be preferred, but not required.
Should not have
- Don't want too many colors included in the logo.
