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New childrens shoe and clothing company needs a new logo for website and marketing
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This customer received 64 logo designs from 19 designers. They chose this logo design from VGB as the winning design.
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A$160
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64 designs
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19 designers
Logo Design Brief
Crocodile Clothing is a new Australian business based in Queensland that will retail children's shoes and eventually, a range of children's clothing. The business will be web based so we need a logo with a child friendly Crocodile that can be evolved to different character poses and expression (i.e. vertical as well as horizontal, and happy or surprised).
The design needs to be simple enough to be readily recognisable, incorporate elements of playfulness, but also be simple enough for use on packaging and clothing.
Target Market(s)
Children 2-10 years old, and parents.
Industry/Entity Type
Clothing
Logo Text
Crocodile Clothing
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A friendly and playful crocodile (not Alligator) and the words Crocodile Clothing that can be used on a web site.
Nice to have
- The design should have organic shapes and be able to be used for different backgrounds (colours of clothing), and print and stitch mediums on clothing. We would like you to use a font similar to 'Wicked Mouse' in an oval or circular shape around the crocodile, with Crocodile at the top and Clothing at the bottom - akin to a poster or stamp.
Should not have
- Any representation of anger, or aggression.
