• A$200

• 52 designs

• 8 designers

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Logo Design Brief

The acronym of our company name is APE, so we wish to have a Gorilla as our mascot in our logo.
As viewed in the file supplied we would prefer to have either a gorilla on all fours or his head only.
The gorilla should portray strong facial features but not be too aggressive.
As the logo will be placed on a variety of coloured equipment the following colours yellow, red and white are not suitable for the lettering. However a white background is acceptable
We would prefer the lettering to be in black, the font is your choice.
We are fairly certain that Blue lettering should be used to highlight the APE acronym, this can also be used to highlight the "Hire and Sales". Any shade of blue at this stage or if your consider another colour to be better please present that.

Some of the equipment we intend to hire are Excavators.
Another idea we had was to image a gorilla's arm as the arm of an excavator.
Or have the Gorilla, King Kong like and climbing the Excavator.
If anyone can make that work, we would like to view it.

The phone number and website is not imperative to the Logo, athough if the website name could be intergrated all the better.


Good luck to all.

Target Market(s)

The demographic is 30-50 years old men, Building companies, Civil companies and Mining companies.

Industry/Entity Type

It Company

Logo Text

Adelaide Plant & Equipment

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The gorilla as mentioned above.
  Business name must highlight the acronym APE

Nice to have

• Blue lettering
  Black or dark coloured Gorilla
  "Hire and Sales" as tag line

Should not have

• text colours yellow, white and red.

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Files

Download all files - 0.1 MB