Commercial photography studio needs a logo design

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This customer received 239 logo designs from 82 designers. They chose this logo design from Hey as the winning design.
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We need a logo for our new photography brand, called "Kuvata Business Images". We'll be servicing small to medium sized businesses, offering product photography, lifestyle images and corporate headshots.
Because our service is all about making our customers' businesses look great, our logo needs to look modern, interesting and give a sense of high quality.
Because our name isn't an everyday word, it's important that the text is easy to read.
Target Market(s)
Small to medium sized businesses looking to make their products, services and staff look better online and in their marketing.
Industry/Entity Type
Business
Logo Text
Kuvata
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Very easy-to-read text
- Correct spelling (as shown above)
- The word "Kuvata" must be in the logo.
- We strongly prefer logos with an abstract graphic rather than one based on a "K".
- I hope that helps. You've clearly understood the brief well, so we'd love to see more of your ideas.
- Regards, Iain
- (PS. Can I please ask that you submit only one image per design idea. Duplicates just create extra admin for you and I. Thanks for understanding)
Nice to have
- A graphic which is NOT based on a camera, aperture or other photographic equipment. Here are some other words that might give you some inspiration: Sight, Vision, eCommerce, Web, Reputation, Audience, Image.
- (That's not an exhaustive list. Please feel free to make up your own based on the rest of the brief)
Should not have
- Please DO NOT include camera equipment in the logo. We want our brand to be about our customers and not about cameras.
- Please DO NOT submit more than one design per idea. Duplicates will not increase the chance of yours being picked, but will definately create more admin for both you and I. Thanks for understanding.