• A$180

• 266 designs

• 66 designers

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Logo Design Brief

Explore The Blue is a new company based in Sydney operating multiple arms of business including consultancy and recruitment.

We are looking for an Explore The Blue logo that will form our umbrella / master brand that multiple companies can then sit below e.g. Explore The Blue Recruitment, Explore The Blue Change Management, Explore The Blue Strategy.

Explore The Blue is a company that firmly believes in freedom and flexibility for its employees creating a community of business advisors.

We celebrate diversity and encourage our clients to as well.
In all our Explore The Blue lines of business, we offer a highly tailored and personalised service for both the client and the candidate.

Our clients are senior management level so our umbrella logo needs to feel premium but also modern to reflect our belief in freedom and diversity.

The company name is derived from Blue Ocean Strategy which is about ignoring the competition and instead creating an entirely new market for your product.

We are at very early stages of the brand identity and need this logo to set the tone so chosen design may have follow-on work.

Target Market(s)

Senior level management who are both clients and candidates for our business.

Industry/Entity Type

Business Consultant

Logo Text

Explore The Blue (or explore the blue, or EXPLORE THE BLUE)

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

Should not have

• too gimicky, needs to relect high end service