Non-profit End of Year Annual Appeal
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This customer received 16 stationery designs from 5 designers. They chose this stationery design from Kreative Fingers as the winning design.
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Stationery Design Brief
We are a non-profit bicycle coalition seeking a bicycle holiday inspired, end of the year annual appeal card to be sent to our current and lapsed members seeking a charitable donation.
We would like a 5x7 folded greeting card design. It will be sent to a range of supporters from professional individuals to families. We'd like it to have a personal, yet professional feel. It should be slightly whimsical and colorful since it's a holiday card, while also maintaining a non-busy, sleek and professional feel.
Target Market(s)
-Bicyclists, Pedestrians, Eco Conscious, Active, Shaping a Better World Individuals
-Individuals and Families
-Ages 35-80+
Industry/Entity Type
Non-Profit
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. The design should be suitable for a 5x7 folding card.
- 2. We would like the card to a have a bicycle holiday theme (graphics should be fun, but also professional and contemporary like ornaments, snowflakes etc., not childish like Santa Claus, snowman, etc.).
- 3. We would like the card to look modern, sleek and contemporary overall (not too busy). It should include use of icons (see instructions for Inside Panel 2), giving it a clean “Mac like” look.
Nice to have
- Graphics should be fun, but also professional and contemporary like ornaments, snowflakes etc.
Should not have
- Graphics should not be too busy or child themed like Santa Claus, snowman, etc.