Happy Roots Farm branding logo - the ultimate feel good farm
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This customer received 109 logo designs from 27 designers. They chose this logo design from wonderland as the winning design.
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Logo Design Brief
We need a logo for our future Organic market garden Farm established in rural Nova Scotia. We will eventually develop a website where our customer will be ordering their weekly basket. We want something young and that will transcribe well to all promotional product, eventually a tote. The links below are examples of logos we likes for other companies, that are not necessary farms. The logo should make people smile, even laugh. Our business is serious, but positive. I'd like people to identify with this branding emotionally (perhaps a mascot or something similar).
https://www.pinterest.com/pin/506514289324523037/
http://pin.it/fLtwUSm
https://www.pinterest.com/pin/506514289324525830/visual-search/?x=83&y=60&w=334&h=242
https://www.pinterest.com/pin/506514289324525656/
https://www.pinterest.com/pin/506514289324525603/
https://www.pinterest.com/pin/506514289324523031/
Target Market(s)
Local population of Welsford NS as well as Halifax residents - Millennials are primary target, baby boomers are not a target. People who are interested in healthy, local foods that are naturally grown. Organic consumers. People who are health-conscious but not necessarily cross fitters or marathon runners . Environmentalists.
Industry/Entity Type
Farm
Logo Text
Happy Roots Farm
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Catchy design, but we have no specific idea
- must be whimsical and light hearted - the branding isn't corporate or large scale.
- it must be artistic and not feel clean and computerized.
- The pictures of the logos that we sent- the pig, the hen, the orange and the fox are really representative of the type of logo we are looking for
Nice to have
- A design that can be presented in multiple ways. We want to print it on a tote or other giveaways.
- a character for people to identify with?
Should not have
- Although ´Happy Roots' can have a connection to reggae, we don't want a design that is associated with reggae or weed. Neither do we want a logo that is a tree with roots unless very hip. It should not have "organic" on the logo