Captricity Banner Ads

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This customer received 19 banner ad designs from 8 designers. They chose this banner ad design from azakdesigns as the winning design.
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Banner Ad Design Brief
OVERVIEW:
Captricity is an on-demand, data capture solution that transforms paper, pdf and fax forms into machine readable data with 99% accuracy. Our mission is to unlock the data that drives the world forward. For everyone. We make data capture, easy, affordable and useful for everyone.
These ads should be elegant, professional and convey as sense of how new and different our technology is. We are truly a disruptive solution. Easy to use, fast and highly accurate.
The project is a series of two animated banner ads. These will be displayed on the web as part of our SEM.
Please visit our site (www.captricity.com) to see our branding, colors and style.
I have attached two versions of our logo.
SPECS:
Each ad should be animated, with two screens and be delivered as a .gif not to exceed 150KB in size for each ad.
Each ad needs to be produced in FOUR sizes. These are:
728x90, 336x280, 120x600 and 300x600
So it is a TOTAL of 8 different ads, each not to exceed 105 KB and each delivered as a .gif.
COPY:
[Ad #1]
Capture data from handwritten forms.
Simple, web-based solution digitizes data, fast. 99% accurate. Free Trial (button)
[Ad #2]
Manage your paper backlog and free your data.
Simple, web-based solution digitizes handwritten forms. Free Trial (button)
Target Market(s)
The target audience is a decision maker in an operations role or a project manager.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Each ad must not exceed 150 KB in total size.