Online art gifts business needs a classy logo

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This customer received 297 logo designs from 79 designers. They chose this logo design from michaelpreston2710 as the winning design.
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PLEASE NOTE THAT I HAVE ONLY RE-OPENED THIS PROJECT TO GIVE ONE PARTICULAR DESIGNER TIME TO MAKE FINAL ADJUSTMENTS. AT THIS STAGE I AM NOT LOOKING FOR ANY NEW DESIGNS.
PLEASE DON'T SUBMIT LOGO IN COLORS. READ BRIEF FIRST.
GalleryGift is an online business that makes it easy for multiple people to contribute to an artwork for someone as a gift. The main target market is big functions such as weddings, milestone birthdays, engagements, house-warmings etc. The logo will need to look sophisticated, classy and stylish but not too "pretty" as it needs to appeal to both men and women. We have decided on a white on white colour scheme as in both the lettering and background should be a white tone but bring the words out using shadows or texture such as raised or relief embossing, or it could look carved out of something to suite the art theme, or you could have another way of making the words stand out and easy to read that I can't think of! Think "invitation to an upmarket gallery" when designing. Please don't hesitate to contact me if you need clarification with anything before starting. I have attached some examples to show what I mean but please don't be limited by these versions!
Updates
Please read the brief properly or message me for clarification if you need it, alot of designers don't seem to be reading or understanding what I have asked for in the brief. Thankyou! Added Saturday, November 5, 2016
Target Market(s)
All ages and both genders, weddings and large functions/celebrations
Industry/Entity Type
Business
Logo Text
GalleryGift
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- WHITE ON WHITE COLOUR SCHEME. Classy, sophisticated, easy to read. Think "invitation to an upmarket gallery" when creating your design.
Nice to have
- Implied texture, looks raised or relief. COLORS
Should not have
- No colours besides white/nuetral tones. Do not submit colourful designs, they will not be considered!
- Should not be too pretty/flowery (Needs to appeal to males as well as females),
- Should not be hard to see or read