Hotel Chain Logo - Bringing us into the 21st century

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This customer received 150 logo designs from 66 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
Saltwater Hotels & Resorts runs over 30 accommodation options across Australia. We are looking to revive our outdated logo for a modern version. We like our current colours but are completely open to change, and are looking for the winning design to have a 'symbol' either above or beside the text that reflects high quality hotel accommodation. The logo must reflect the elegant and luxurious brand that we strive for. See our website for our current locations and inspiration. www.saltwaterhotels.com.au
Target Market(s)
Luxury Accommodation Tourists
Industry/Entity Type
Accommodation
Logo Text
Saltwater Hotels & Resorts
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An elegant and professional appeal, with a symbol that represents high end accommodation.
Should not have
- We don't want the "cartoon" look.