This lifestyle brand needs an Identity!
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This customer received 217 logo designs from 81 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
We need a logo and a simple recognisable icon for "Flipside Life".
Flipside Life will be an information resource, educational platform and community for people who want to make a change in their lives and break free from the conventional.
It's aim is to open people's eyes to the wealth of opportunity the world affords to live your life the way that you want to.
It is a relaxed brand, it looks at doing things differently, but it isn't flippant or crazy, it covers serious topics like life design, finance, business startup, finding your passion, travel, and more. But applies a different spin, tearing up the rules and presenting things in a way that is often counter-intuitive.
We are thinking that a simple text based logo, with a memorable icon that reflects the "flip-side". This icon will be used on all sorts of assets and could be used on it's own to represent the brand.
Target Market(s)
Individuals who are dissatisfied with their lives, who want to grow as a person.
Logo Text
Flipside Life
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A simple memorable icon. Clean, simple, impactful. Word Mark with Abstract Logo Icon.
Nice to have
- Aspirational, but relaxed. Think 5 star resort on beautiful beach. Relaxed but high end service. Colours I like, golden yellow and black, or teal and black, or green and black. Not together, maybe a single colour with black?
Should not have
- Must not be busy, cheap or old fashioned.