• US$200

• 49 designs

• 14 designers

Logo Design Brief

we need a logo design for Dirigo Learning, a new social enterprise helping parents, in all parts of the world but especially in the developing world, help their kids. the incidence of autism, adhd, and other developmental disorders is skyrocketing - not just in the US but around the world. in the developing world, however, there are often too few therapists and developmental experts available to help. even where there are experts available, many families living at the bottom of the pyramid can't afford them. but their 'quirky' kids nonetheless need help.

Dirigo Learning is all about providing parents and teachers with the insights, practical skills, and toolkits needed to lead their children forward - to teach 'quirky' kids to calm and regulate themselves, recognize their skills and worth, and understand and connect productively with teachers, friends, and classmates in school, on the playground, in workgroups, and eventually on the job.

dirigo is from the latin 'to lead.' our logo should communicate hope and confidence. it should be playful and colorful but not kid-like. it must also signal quality and sophisticated expertise. and the strength to create positive change.

Updates

hello designers!  thank you so much for taking on this dirigo learning project.  i'm hoping it will truly change lives.    

everything that has been submitted to date is impressive.  i see why people speak so highly of design crowd.  i particularly like skull carver's balloon.  and sanja, you also have a baloon and 'uplifting' theme.  that's about growth and achievement.  fabulous.  and rlx lauren has the brightness and fun that comes with many colors.

but we've forgotten the parent  .  . .  the parent is taking on the job of teaching the child, who cannot be taught these lessons in school.  or perhaps who cannot be taught in a school at all.  ??  we need the parent in the logo.  leading.  remember dirigo means 'i lead.'  the parent is leading the child.  not towards a diploma but towards a meaningful life.    so perhaps a parent and child flying a kite together?  the parent guiding the child?  or perhaps no figures.  perhaps something more abstract that sends the message of love, togetherness, growth, forward . . . connection.  ??

thank you all!

sarah

Added Sunday, October 06, 2013

Industry/Entity Type

Learning