• US$200

• 90 designs

• 32 designers

---

Logo Design Brief

I need a logo design for a new counselling centre/website in Victoria, BC, Canada. The Centre is called "Professional Counselling & Referral Centre of Victoria", or "PCRC" Victoria.

The Centre is a private enterprise which provides psychological counselling services to the general public. The client pays directly out of their own pocket, and may or may not be reimbursed by their extended benefits or insurance providers.

The Centre offers a somewhat unique service by way of offering (1) a full complimentary assessment of the clients issues, goals and objectives, any counsellor preferences, ie., male/female, expertise in a particular area of knowledge etc.. (2) based on this assessment, a recommendation to a particular counsellor (like a "matching-type" of service), & (3) a complimentary 30 minute in-person initial session. There are "no strings" attached to the potential client for the above mentioned services. All services after the complimentary initial in-person consultation are at full rates.

I am looking for a professional logo, elegantly strong, yet understated, but still somewhat bold, crisp and distinctive.

Target Market(s)

General Public, but mostly adults 20+ years old (typically most clients are 20-55 years), higher socio-economic group, both men and women however women tend to be higher users of counsellor services (approx. 65% women-35% men). Target clients are employed, well-educated, high income earners, digitally savvy.

Industry/Entity Type

It Professional

Logo Text

PCRC Victoria, or, Victoria PCRC, or V PCRC, or PCRC V

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Letters &/or Words
• "PCRC of Victoria"
• "Victoria PCRC"

Nice to have

• using the letter "V" as a stylish check-mark, possibly overtop a back-grounded tick box. This "V"/check mark may also be the first letter to spell out the word "Victoria". Alongside this V/check-mark symbol are the other 4 letters, "PCRC". The attached files somewhat illustrate the idea.

---

Files

Download all files - 0.0 MB