Just wheels needs to be branded with a tyre iron ;-)

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This customer received 52 logo designs from 25 designers. They chose this logo design from satz31 as the winning design.
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Logo Design Brief
We are Australia's largest online wheel and tyre store. our name is JUST WHEELS we sell direct to the public and also wholesale and to businesses our current website and brand is plain and dull and is lacking a modern style branding. The name is catchy and sticks in your mind but unfortunately the logo does not. We need our logo to be the image that sticks in peoples minds so when they think wheels or tyres the think JUST WHEELS kinda like when you think hamburger you think McDonald's. Our logo should secure our place in the market as being the top dog for wheels and tyres online in Australia. It should also utilise the colour scheme of the of the wheel and tyre i.e black and silver/grey and maybe a little red to spice it up but I will leave that up to you. furthermore the logo needs to have be enclosed in a shape and have a Word or name based logo so as to be versatile.
Target Market(s)
anyone with a car ages 16 to 70
Industry/Entity Type
Wheel
Logo Text
JUST WHEELS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the design must be a rectangle shape with the enclosed logo above or in front of the logo i have added a few samples of this to help you out.
Nice to have
- i would like the logo to have a wheel and tyre in it but with out the tack that normally comes with logos of that sort so a abstract style logo that would convey a wheel but not be so bold about it.
I was thinking about having a tag line. but i am not sure if it makes it lose its feel. so i will leave that up to you to decide.