• C$270

• 242 designs

• 66 designers

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Logo Design Brief

See file attached, but find below a brief description.

OTBx is a for-profit company offering various services and values that focus on promoting, developing, creating and partnering with innovative people, products, technologies, concepts and ventures that are “Outside The Bx.”

The mission is to provide, promote and encourage outside the box thinking by pulling together some of the most outside the box ideas, businesses, products, and people from around the world, building a fun community and network of outside the box thinkers.

Main Logo
The legal name of the company is “Outside the Bx Inc”., but we would like to use “OTBx” as the main logo with the name of the mother company being able to be incorporated under the “OTBx” logo. “OTBx” will be used across many spectrums including but not limited to apparel, social media, print, digital, etc. “OTBx“ will also be the main name used for other ventures that are added to the “OTBx” portfolio of business and/or products; for example, when starting and/or partnering with a venture, “OTBx” will be the name used and branded. The “OTBx” logo must be able to be compatible to add any name under or beside it that will not affect the main design and look. For example if “OTBx” wished to open up a drone company, we would add the word Air to “OTBx” and the name would be “OTBx Air”. If OTBx wanted to be in real estate, it would be “OTBx Real Estate” and so on. We want “OTBx” to always be the main logo but we want the ability to add the different names of the business below and or beside it.
If we had to compare with an existing brand on how they have marketed themselves across their group of companies, it would be The “Virgin” brand just to give you an idea.

Target Market(s)

Go getters, Outside the box thinkers, entrepreneurs, Adventurers, Innovators,purpose driven

Industry/Entity Type

It Company

Logo Text

OTBx and Outside the bx incorporated see file attached for more details

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Gruppo in google fonts

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• must be eye catching, out of the box, different, but cool and modern at the same time. Creative creative creative!

Nice to have

• Design Concepts
• Our brand should elicit the following emotions:
• Bold
• Modern
• Fun
• Creative
• Attractive
• Thought Provoking
• Cool
• Original
• Distressed (optional)
• The Ant
• We would like to use an ‘ant’ as a key component of the brand. The ant should be friendly but not scary, bold but not cheesy. The idea with ant is that is symbolizes team work, collaboration etc… We are open to ideas of the ant holding a box, coming out of a box, being in a box etc… This part of the logo must be able to be removed and or added to “OTBx”

Should not have

• Should not look corporate...

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Files

Download all files - 0.7 MB