Logo for an Online grocery store

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This customer received 263 logo designs from 86 designers. They chose this logo design from lelevien as the winning design.
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Logo Design Brief
online supermarket or grocer
Looking for a simple logo that will appeal to a large cross section of shoppers
The site will also sell other non-grocery items so the logo should not be specific to grocery.
The logo will be printed on grocery bags, sticky labels etc. so it should not be too colorful to avoid the additional printing costs.
No restriction on color.
We can highlight or emphasize the "be" in better and the "u" in buy to say/read "be u" or be yourself meaning that you are free to choose what you want when you are shopping/buying from us.
Updates
Project Deadline Extended
Reason: Several fantastic designs, some of which I think need just a bit more editing.
Added Saturday, January 14, 2017
Target Market(s)
Very broad audience
Busy families/professionals etc.
Industry/Entity Type
Online Shopping
Logo Text
betterbuy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- N/A
Nice to have
- N/A
Should not have
- N/A