• NZ$150

• 91 designs

• 25 designers

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Logo Design Brief

We need a logo design for a new company making Beef jerky called 'Longhorn Beef Jerky'.

We use prime New Zealand Beef with all natural spices. We want a design that shows the origin of the product (Beef, NZ) combined with a healthy look if that possible. Jerky is a healthy snack option and we want to push this in the market place.

Our market place is New Zealand where I live and make/sell the jerky. Jerky in NZ is a growing snack option particularly as people are looking to replace fatty and sugary snacks in their diets. We really want to push the healthy snack angle, with NZ made, organic (if possible) beef great for sports people, hiking, lunch boxes, or to chew while you drink beer. Craft beer or micro brewing is huge in NZ so beer matching the jerky and cross promotion with some of our local brewers is something we do. Kiwi's (people from NZ) are very on trend with their diets and what the cool kids are eating and drinking so our logo needs to reflect that.

Target Market(s)

Hipsters, athletes, trampers, Mum's (for school lunches), boaties, road trippers, dietary aware types, people into craft beer. Baby boomers with idle time and too much cash!

Industry/Entity Type

Food Store

Logo Text

Business name and product variety for instance 'Teriyaki'

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stand out appeal.
• Be clever (funny but businessy)
• I want people to know what the product is without needing to read the text

Nice to have

• incorporate a picture of a bull maybe

Should not have

• Don't want it too bogan. We want to stay away for the gas station markets. This product will be sold in the flash supermarkets, farmers markets, breweries, outdoor stores, surf shops, online etc.