T-Shirt design for Australia's Largest Online Startup Community

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This customer received 72 t-shirt designs from 35 designers. They chose this t-shirt design from Bjorn Walker as the winning design.
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T-shirt Design Brief
We need a t-shirt design to sell to our Sydney Startups members. We are a Facebook community with over 6,000 members.
We want a bold, fun design that will represent the community and communicate our values. Our members will be proud to wear the t-shirt and associate with Sydney Startups community.
T-shirt Front:
- The words “Sydney Startups” should appear on the front in the centre.
- Font is your choice but we want a bold and modern design
- Logo/symbol optional
T-shirt Back:
- The url "sydneystartups.com" somewhere on the back.
Printing:
- We've selected this style of t-shirt AS Colour 5001 Staple Tee
- Potential shirt colours: Black | Navy | Asphalt Marle
- All dark backgrounds for a design to pop against
- View the make and style of t-shirt here: http://www.ascolour.com.au/5001-staple-tee.html
Design Style:
- Obvious
- Modern
- Bold
BACKGROUND INFO
Purpose: A group for startup founders and employees to share resources and useful information for startups based in Sydney.
Why we exist: There are limited places to go to for expert advice and socialise with like-minded people. These options are off-line and these people are busy. You don’t know if you can trust them or you don’t know they exist.
Our values:
- Most connected online startup community in Sydney
- Online access to startup expertise
- Transparency: See who is giving advice. Community approval.
- Crowdsourced advice
The brand:
- Community
- Friendly
- Entrepreneurs
- Connected
- Sharing
- Startups
Our first campaign is to organise a t-shirt that members can purchase via a crowdfunding campaign.
Target Market(s)
Members of the Sydney Startups community - Entrepreneurs, founders, startup workers etc
Industry/Entity Type
Startup
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- These words on the front: "Sydney Startups"
- These words on the back: "sydneystartups.com"
- T-shirt Colour: Black, Navy or Dark Grey
Nice to have
- Logo/symbol
Should not have
- No dark colours. We'll be printing the design on navy, black or dark grey so the design should stand out.