• US$430

• 24 designs

• 5 designers

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Brochure Design Brief

We are launching a new entry door. It's fiberglass with wood grain texture. We are targeting the high-end home owner that is looking for a wood looking door, without the risk of rot, warping or cracking.

We need your help to create our new brand and design a brochure. Once this is approved, we'll ask you to create signage for on top of the door (page 2 of pdf) and a pull up banner (page 3).

See attached ideas (only idea’s to give us some structure. We welcome your creativity!)... we tried to provide a sample of the structure for you to base your creative on. Feel free to use stock shots that you think will work...


PDF:
- page 1: shows a sample brochure with a die cut cover that reveals a house below.
- Page 2: shows a sample of a sign that will go on top of the door that can be die-cut into a shape. As well, we've shown some bear imagery to inspire the branding
- Page 3: shows a pull up banner (optional)
- Page 4: show some product photo's for reference and design (feel free to grab stock shots --> we can always take new photos)


Have fun with it. We are NOT stuck on the size, the format, the colours, or the images. If you find a cool image of a house, then we will have to crop our door to fit the opening.



**Messages:
- Kodiak Entry Door – A classic reinvented.
- Affluent home owners search no further.
- Offering strong and exclusive curb appeal!
- Allow Kodiak to grace the entrance way of your home with elegantly crafted glass options combine with wrought iron detailing to create the last door you’ll ever need! Kodiak doors have reinvented the classic 2 ¼” wood door because unlike a traditional wood door, fiberglass is virtually maintenance free and do not rot or warp.
- For further details, visit www.Ostaco.com/KODIAK

**Key points:
o Available Spring 2014
o Construction:
 100% high-density CFC free doors provides 6x insulation vs. traditional wood
 LVL lumber components on both stiles for uniform dimensions and moisture resistance
 Strong, waterproof composite top &bottom rails
 4” full length LVL lock block provides added strength and security
o Grain options:
 Oak and mahogany finishes create the warmth and feel of real wood
o Stain options:
 Walnut, Oak, Mahogany, Cherry (custom stain available)
o Hardware:
 Perfectly paired with traditional hardware components, such as wrought iron hinges and handle sets.

Target Market(s)

- Custom home builders, architects, contractors, luxury home owners
- Affluent savvy home owners looking for beauty of wood within a maintenance free, premium entrance door.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• - Strong, confident, long lasting, secure, comforting…
• - Dominant force of nature (it's 2 1/4" thick... like a quality wood door)
• - Impressive weight and size
• - Canadian heritage
• - Classy looking with a splash of colour/edginess

Should not have

• NOT scary! NOT an attacking bear or feelings of aggression

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Files