• €110

• 101 designs

• 22 designers

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Logo Design Brief

time to change the logo and brand design. please find attached the logo for the redesign and therefore the "old" design. our customer takes the innovation leadership in the flooring industry. thisCompany Provides a patented procedure making ceramic flooring and natural stone floors slip-resistant. certified slip-resistance and preservation of esthetics are the main features of this company's positioning. we want to communicate "innovation", "certificated reliability" and "preservation of natural stone esthetic". One of the claims is "glossy but not slippery" as it under lines the preservation of esthetics after the slip-resistance-processing of the stone. Please redesign font, colors and icon (woman'shoe). The shoe is NOT important and can be omitted. Perhaps the attached icon "slippery when wet" is a helpful symbol for the redesign. It's up to you :-)

Target Market(s)

Business to Business, B2B, natural stone industry, architects, building planners, general contractors

Industry/Entity Type

Flooring

Logo Text

"Zertifizierte Rutschsicherheit" (translation: certified slip-resistance)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• optimal fit of typography, color and design. abstract design for symbolizing slip resistance and certified security. a mixture of innovation (technology and process management) and tradition (natural stone and esthetic). The logo must be scalable and must therefore work in greyscale and black & white.

Nice to have

• one old native with claim "Certified slip resistance" and therefore one alternative without a claim. I like typography. Best matching fonts shoulderstand therefore be defined (headlines, copy text), please :-)

Should not have

• Please no "Trekkie-style" ;-)

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Files

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