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UnTie - Logo for Men's Lifestyle Site

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This customer received 144 logo designs from 68 designers. They chose this logo design from Marcos! as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget A$200
  • Number of designs 144 designs
  • Number of designers 68 designers
Logo Design Brief

A logo is needed for a lifestyle web site to be launched in Australia, aimed towards professional men between 18 and 40.

The brand is "UnTie" and will focus on ways in which working men can improve their lives with a range of helpful articles and information. It is about achieving the ideal balance between work and pleasure.

Some examples of what may be included on the site:

- Suiting up for the office
- Top 10 ways to relieve stress
- How to better manage your time
- Maintaining fitness while in a desk job
- Matching shirts and ties

The logo should have a bold, modern and fashionable look which clearly articulates the focus on the professional man.

As the name suggests, the "UnTie" logo should also convey a sense of loosening up or letting go.

While we are open to ideas and concepts, we believe a striped tie would be an effective element to include.

Variations of uppercase lettering are acceptable. For example: Untie, UnTie, unTie... etc.



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Updates

Hi all,


Thanks for your design submissions so far - your efforts are much appreciated.

Due to the number of designs received, we have been unable to provide individual feedback to everyone. However, we have given detailed feedback to designs that are closest to what we are looking for.

If you find your design has been eliminated without feedback, we encourage you to read the brief again. Please pay close attention to the requirements as this will form part of our selection criteria.

Some hints: The most common problem with designs is that they look too "rigid" or "serious" in appearance. The design needs to convey a sense of relaxed attitude or carefree fun. Use splashes of colour, not just black and white or grey. A striped tie is mandatory, not optional. The font should look unique in some way, rather than something you'd see every day. Also, the best designs so far have been able to combine the tie element with the word "untie" in a clever yet natural way.

If you'd like to submit another design, we encourage you to do so in the next 2 days so we have sufficient time to review and provide feedback where possible.

Regards,
Adam

Added Monday, December 26, 2011

Project Deadline Extended
Reason: Due to the Christmas/New Year period and some late entries, I've extended the deadline a few more days. Adam
Added Thursday, December 29, 2011

Target Market(s)

Professional males 18 to 40 years old

Industry/Entity Type

Fitness

Logo Text

UnTie

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • A colored, striped tie.
Payments
1st place
A$200
Total
A$200
Project Deadline
02 Jan 2012 03:29:02 UTC
Language