• A$300

• 232 designs

• 79 designers

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Logo Design Brief

**UPDATED BRIEF**
I'm looking to redesign the logo for my dog walking and training business in Sydney, Australia. My business is called Dogster.

My target market are time poor dog owners with high disposable income. I am keen to get great branding that is premium looking and iconic, before I further expand into other areas and possibly down the track, franchise.

I have 3 Volkswagen Caddy vans now, 2 white and 1 black - so will need an inverted logo too!

I really like the RESPICE branding as in the attached photos. It is what I am looking for in terms of it having a high quality feel, simple, sleek and premium. I really like the font used too (Churchwood Isabella Bold), and how it's spaced put, but I am open to others which may have a little more character. However, simple is also great. Churchwood font doesn't seem to look quite as good when used for the word DOGSTER.

I already have a concept and graphic (attached). This graphic is supposed to represent dog walking (the running dog) and dog training (the sitting dog shadow/silhouette). I do really like the concept of this graphic, because what sets my business apart from other dog walking companies is that I include some obedience dog training along my walks. So I am keen to see if any designers can alter it in different ways and colours that I might prefer, and to suit the business name "Dogster" better. I do like the colours used in the RESPICE branding such as the dark-grey, white text, and like simple and premium colours.

Apart from the graphic the logo will have the following text:

DOGSTER

DOG WALKING & TRAINING (in smaller text)

I am also open to different layouts with the text and graphic. And possibly without the "dog" before "walking & training".

Soon I will also need help with web design, van decal/wrap designs, flyers, uniform branding, etc... so there's the chance of you helping with that too.

Looking forward to see what you come up with!!

Thanks so much

Target Market(s)

Time poor dog owners with high disposable income.

Industry/Entity Type

Dog Training

Contact Information for Business Card

Logo with type
Dave Harris
Phone number
Possibly inverted colours on reverse of card. Logo on one side and details like phone and name on other?

Logo Text

DOGSTER (and then separately underneath) dog walking & training

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I now want colouring like the attached RESPICE branding. The dark grey and white text/dog graphic, and maybe also the brown paper bag look. Embossed or debossed would also be great to see.
• It must also have my graphic in it or an altered version of it, however it must contain the running dog with sitting dog shadow/silhouette.
• Thanks!

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Files

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