• S$270

• 191 designs

• 62 designers

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Logo Design Brief

We are setting up a new boutique gym in Asia called The Jungle.

The Jungle is a new fitness concept, using boot camps, high intensity circuits, mixed martial arts (MMA) training and specialist work-out classes to unleash your full potential, making you harder, better, stronger, faster.

That is the concept and positioning. If you are looking for words that we feel resonate with The Jungle then...

Fitness
Health
Martial Arts
Animal
Strength
Confidence
Movement
Growth
Transform
Interactive
Community
Cool-as-f#ck (admittedly this is not a real word)

We want to attract both male and female customer so the logo cannot be too aggressive or macho. Strong and powerful, yes. Threatening and intimidating, no.

Target Market(s)

Male and female
Age range, mostly 20-45.
+ We need to appeal to corporate clients who want to secure fitness services for their employees

Industry/Entity Type

Fitness

Logo Text

The Jungle

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We will be using the logo on training tops and t-shirts so the logo has to be transferable to fitness clothing.
• We thought about the idea of a mascot or jungle character in the logo - but difficult to put this into a design (well it is for us :))
• In terms of animals then panther might be the best animal to appeal to both male and female. Other good animals include lion, bear and gorilla.
• Our slogan is "Unleash Your Potential" but it is not vital to include it but perhaps you have a design that works better with a slogan included?

Should not have

• Our logo needs to be strong and powerful, not (in comparison to for example) a more feminine and softer logo that a yoga or Pilates studio would use.
• Please don't send through a flexed arm/bicep in the logo with the words 'The Jungle' written beneath :)
• We have picked no colour preference below but we do like red and black and we don't like pink and purple.
• Attached is a selection of pics from sports clubs, gyms, animal logos, hopefully they point you in a good direction.

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Files

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