Logo for a new gym and fitness concept
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This customer received 191 logo designs from 62 designers. They chose this logo design from probiz as the winning design.
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Logo Design Brief
We are setting up a new boutique gym in Asia called The Jungle.
The Jungle is a new fitness concept, using boot camps, high intensity circuits, mixed martial arts (MMA) training and specialist work-out classes to unleash your full potential, making you harder, better, stronger, faster.
That is the concept and positioning. If you are looking for words that we feel resonate with The Jungle then...
Fitness
Health
Martial Arts
Animal
Strength
Confidence
Movement
Growth
Transform
Interactive
Community
Cool-as-f#ck (admittedly this is not a real word)
We want to attract both male and female customer so the logo cannot be too aggressive or macho. Strong and powerful, yes. Threatening and intimidating, no.
Target Market(s)
Male and female
Age range, mostly 20-45.
+ We need to appeal to corporate clients who want to secure fitness services for their employees
Industry/Entity Type
Fitness
Logo Text
The Jungle
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We will be using the logo on training tops and t-shirts so the logo has to be transferable to fitness clothing.
- We thought about the idea of a mascot or jungle character in the logo - but difficult to put this into a design (well it is for us :))
- In terms of animals then panther might be the best animal to appeal to both male and female. Other good animals include lion, bear and gorilla.
- Our slogan is "Unleash Your Potential" but it is not vital to include it but perhaps you have a design that works better with a slogan included?
Should not have
- Our logo needs to be strong and powerful, not (in comparison to for example) a more feminine and softer logo that a yoga or Pilates studio would use.
- Please don't send through a flexed arm/bicep in the logo with the words 'The Jungle' written beneath :)
- We have picked no colour preference below but we do like red and black and we don't like pink and purple.
- Attached is a selection of pics from sports clubs, gyms, animal logos, hopefully they point you in a good direction.