• A$250

• 12 designs

• 8 designers

Business Card Design Brief

We are a practice of diet and exercise experts. We'd like a print and email postcard design to send people when they are having a hard time or haven't been in to see us for a while.
Our current design shows a mountain climber" holding the rope and looking up at the summit from half way and says "Changing your diet doesn't have to be an uphill battle. Drop me a line for some help" but we're looking for something new or a new perspective.

DL size would suit with the image and text on one side. The other side will be blank, and we'd like to be able to adapt the design for an email also.

Updates

Project Deadline Extended
Reason: To gather more ideas and share them with our team.
Added Monday, October 14, 2013

This is a sample of the current version.
Added Tuesday, October 15, 2013

Hi, I had a request to submit some potential text for a card, so I've found a few that feel appropriate. 

"Start where you are. Use what you have. Do what you can" - Arthur Ashe

"It does not matter how slowly you go as long as you do not stop" - Confucious

"80% of success is showing up" - Woody Allen

I'm going to extend the time on this project because nothing quite fits so far but I think there is good potential and would love to come out with something useable that. The people receiving this will have failed to attend an appointment for dietary change of some kind. They may have diabetes, they may have been trying to lose weight or have irritable bowel syndrome. Not showing up for an appt may mean they've slipped out of the system but could be doing ok, it could mean they're doing poorly or they've lost motivation. I want them to receive something thoughtful from me either by physical postcard or by purpose designed email. What feel would you like to the standardised part of the message if you were in that situation?

Thanks for your creativity. Regards Amanda

Added Saturday, October 26, 2013

Project Deadline Extended
Reason: I've extended the deadline because I've just provided more direction. I initially wanted something that was not influenced by my preconceptions but I think each of the designs I've received needs something to be meaningful to the potential receivers. Avoid images of perfect bodies because that may be alienating to the target audience.
Added Saturday, October 26, 2013

Industry/Entity Type

Health

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Our business colours are purple and green and so we'd like the design to complement that and will need to contain our logo too. The tone is light hearted but professional and respectful, something that will make them smile or appreciate the thought. Our website is www.greatideas.net.au
• A suitable statement or slogan could be included.

Files