Require an amazing and engaging Home Page redesign! For New Startup!

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Web Design Brief

We require a new design for our home page of www.biddly.com.au.

We want this to be in a similar theme to the current site, all other pages to remain unchanged however our marketing team have advised that the current home page (initial banner) is not engaging or "hooking" potential leads. I have attached "CRO Recommendations" from our marketing team as an idea to the issues with the Biddly site.
At the moment we would only like the issues on home page reviewed (Pages: 4 to 10).

I have attached an example from our marketing team as to an idea of how the front home page needs to look.

As an idea of what our competition is doing well please view hellocars.com.au, autogenie.com.au (great engagement on home page top banner).

Biddly is a brand new concept for Australian new car buyers. Biddly allows a customer buying a new car to receive best price offer for their new car needs and finance requirements all on a sophisticated online dashboard. The dashboard even allows the customer to interact directly with the dealerships to negotiate the price online! (never offered before).

I've provided new logo, brand guidelines for colour and font scheme.

View the website to get an idea of what Biddly is all about and let's see what we can come up with.

Thanks.

Target Market(s)

Females, age between 21-35

Industry/Entity Type

Automotive

Number of Pages Required

1 page


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Engaging initial banner. We want to see the banner as mocked up and provided but also maybe provide an option showing a large graphic as the banner that incorporates this "hook" for engagement.
  • Minimal menu (no Need Help or Newsletter buttons) with new logo on left.
  • As per design mockup. Looking for engaging banner.
  • Why it Works benefits section - 3 to 4 key benefits
  • Customer satisfaction/testimonial area
Nice to have
  • As Seen On banner or icon somewhere - maybe near or under the "Get Offers' buttons? As we have been featured in the HERALD SUN

Files
Download all files - 3.0 MB