• S$150

• 187 designs

• 57 designers

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Logo Design Brief

This logo is for a new kind of convenience store. No cashiers, no checkout, just grab and go! It's called 'Open Sesame' and we are looking for a design that is typography based where the words Open is stacked above Sesame. It should be bold, fun and credible. It must look good as a signage on the store front.

This is what the store could be like, take a peek: https://www.youtube.com/watch?v=NrmMk1Myrxc

Target Market(s)

This store will be opened at a university so the target audience are undergrads/master students.

Having said that, the next store could be in the business district. So the target audience is psychographically-defined: Savvy consumers who are open-minded and excited by new experiences.

Industry/Entity Type

Convenience Store

Logo Text

Open Sesame

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Bold welcoming look that is eye-catching as a signage measuring 1.2m in length
• - The words 'Open Sesame'
• - Easy to translate the look into posters and other designs later

Nice to have

• A couple of thought-starters:
• - Could the logo be reminiscent of a Japanese convenience store? See reference.
• - Could a symbol like keyholes, doorways or 'OPEN' signs be incorporated subtly into this typographic logo?
• - Preference for signage consisting of individually cut out 3D letters

Should not have

• Too many finicky details

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