Residential mortgage company needs a logo redesign

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This customer received 389 logo designs from 107 designers. They chose this logo design from TheArtisan as the winning design.
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Logo Design Brief
We would like to explore new logo designs for our mortgage company based out of the DC metro area. The company has been offering residential mortgages for 28 years. We're looking for a new clean and modern design that speaks to the millenial generation but most of our business comes from referrals from real estate agents, condo developers and builders. our name is long so we're open to include or exclude "corporation" out of our name. the problem with our current logo (besides being outdated) is that it is naturally very long and doesn't fit well in all layouts. we're open to any clean and modern fonts. We tried to use our existing logo and update the font but now reconsidering a whole new look.
Target Market(s)
real estate agents, millenials
Industry/Entity Type
Mortgage
Logo Text
First Savings Mortgage (corporation)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- no traditional or "old school" fonts