Family Crest/Coat of Arms Design
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This customer received 53 logo designs from 16 designers. They chose this logo design from VGB as the winning design.
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Logo Design Brief
                            I am looking at creating a family crest/coat of arms that can truly represent who we are and what we are about as group. Specifically colors, imagery, and symbols that exemplify the traits of loyalty, ambition, generosity, and sacrifice. For the animal imagery, from a culturaly standpiont the elephant, tiger, and the owl would be appropriate symbols. I've seen family crest that have one type of animal flanking a shield that is topped off by a secondary animal to add the duality of meaning and depth. 
I am flexible on how this all comes together but would like to see a good blend of tradition and stately appearance of a family crest but with touches of modernity and deeper meaning so that it can be appropriate for use today without looking archaic. Will need the logo to be usable on stationery, apparel, business cards, etc so flexibility and depth/detail of design will be key in determining the right design direction. 
                        
Target Market(s)
N/A
Industry/Entity Type
Group
Logo Text
Since this a family crest/coat of arms, being able to inscribe/subtly place the Sanskrit words depicting the values mentioned in the project description that would be ideal.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Good level of detail balancing imagery and symbols to put together a cohesive coat of arms/family crest design.