• C$150

• 203 designs

• 57 designers

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Logo Design Brief

We need a logo to help brand LivingStone Estates, a new real estate development in Lethbridge, AB. This development is an adult community -- age restricted to people 40 years and older.

The development is in the historic Garry Station Neighborhood. This area of town is known for and built around the railroad and coal mining. I have attached the logo that Garry Station uses. We would like it to have a similar look and feel to this so that our new community feels at home in the neighborhood.

LivingStone Estates is named after George Livingstone. He was the manager and operator of the coal mines that put Lethbridge on the map and is one of the main reaons why the railroad became so important for the city.

The logo should instill a sense of pride and heritage. It needs to feel welcoming, familiar and trustworthy. It also needs to convey some sense of home, community or belonging.

Target Market(s)

Retirement age men and women ages 40+

Industry/Entity Type

Real Estate

Logo Text

LivingStone Estates

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The ability to use the graphic on it's own without the main text
• Neutral or tasteful colors that are easy to use in various ways
• A sense of heritage, industry, hard work or pride
• Some sort visual element that suggests home or house

Nice to have

• Some sort of tie into coal mining
• A hand drawn or authentic feeling

Should not have

• A train car or train engine (it's over used in the area)
• A purely word or letter based graphic that only uses L, S, E OR the words LivingStone Estates.
• Stones or rocks as the ONLY element of the graphic
• The same shape as the logo that is attached

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Files

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