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Commercial LED Lighting Company need Product Catalog
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This customer received 35 catalogue designs from 6 designers. They chose this catalogue design from Martin Alonso as the winning design.
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US$431
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35 designs
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6 designers
Catalogue Design Brief
We need a product catalog for our commercial LED Lighting company. We sell indoor and outdoor lighting fixtures to commercial customers, for commercial purposes. Most of our clients are knowledgeable about our products, and are interested in the technical details of our products.
Our catalog will offer 17 products, with a two page layout for each product. We have a specific vision for the general outline of the product layout. Attached, you will see a competitor's design whose layout we'd like to mimic - the first page for a product will have a large photo up top of a room or space showcasing the product, and the bottom half will be a photo of the product with some general bullet points. The second page will list the various model numbers for the products, along with their technical details. All information needed for the project will be provided, including product photos. We will not include all product photos in our attachment today, as we are limited to how many files we can upload at this time. Also attached is a general outline of the catalog, as well as product details.
Our clients are professionals, and we want to communicate a respect for our clients' know how and industry experience. We also want to maintain our color palate of blue, white and grey. I will also attach our logo to give you a reference.
Sample designs should include a potential cover design, and a two page layout for a single product.
Target Market(s)
LED Lighting Distributors; engineers; professional customers
Industry/Entity Type
Manufacturer
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All required technical information as outlined in attached documents; all 17 products; the two page layout we have envisioned; our color scheme.
