• A$230

• 241 designs

• 70 designers

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Logo Design Brief

Who are we? We are from the 4th largest media agency in the world

What do we need? A logo design for a new technology platform called Xandy.

What is is Xandy? Xandy is the world’s 1st independent 3rd party location advertising verification platform. This platform is targeted at verifying the legitimacy and authenticity of geo-targeted mobile campaigns.
Definition of location advertising: https://en.wikipedia.org/wiki/Location-based_advertising

The logo should represent: Location, technology and intelligence.

Uploaded are examples of logos which have been created for Xandy which we do not like.

We would like something which won't age. Think Facebook, Google and Twitter. They're simple and continue to remain relevant.
We would like to incorporate some sort of location icon in the font. We've seen examples before but they look too childish. We need something which won't date but is quirky.

Here are examples of our competitors:
https://near.co/
http://www.blis.com/solutions/
http://www.ninthdecimal.com/
http://www.thinknear.com/

A lot of them use the location pin point logo which is outdated now.

Target Market(s)

Brands, media agencies and advertising agencies who use location advertising in their campaigns.

This platform will be used around the world.

Industry/Entity Type

Information Technology

Logo Text

Xandy

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour codes:
• 0070bc
• 042441
• 253b4f
• 707070
• If you don't have to use all of the colours. Happy to go with your recommendation

Nice to have

• Somehow incorporating a location icon into the text https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950
• Or a target
• https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950#tbm=isch&q=target+symbols&*

Should not have

• Please refer to the examples which we do not like which are attached.

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Files

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