• £210

• 161 designs

• 53 designers

---

Logo Design Brief

We are a natural health clinic based in Chelsea, London, looking for a new logo. We like the idea of using the tagline "All the elements required for optimum health". I have played around in Illustrator, trying to work up ideas based on….

For us the core focus is Nature and Natural Health. We are not a spa but a broad mix of natural therapies for mind and body. We are also in a very smart area of London, so need something that looks “upmarket”. We always fancy trying to find a way to introduce a bit of tongue-in-cheek / fun into the branding, but as a natural health clinic we haven't found a way to do that as people want their health taken seriously. What we definitely don’t want is anything run of the mill, anything too scientific, anything spa-related (we aren’t a spa), use of the da Vinci man, or stock lifestyle images of people with white teeth eating apples / playing tennis, or the classic medical symbols (intertwined serpents) if you get my drift. We don’t want an image that looks too corporate, especially if it ends up looking like a big pharma company logo. So far we have looked at images of trees, hands, trees and hands, elements of the periodic tables etc. We aren’t necessarily tied to an image, a working of the initials / words of our business name would be considered. We currently use an orange and green as our colours (www.chelseanaturalhealth.co.uk for current logo and colours) and although not wedded to them, would probably lie to work them in somehow.

The image that has multiple, coloured hands (….) we liked, but it didn’t test well – people thought it was for a nursery, or thought it a bit childish. The Willow tree we like, but want to explore a way of maybe making it less formulaic and more tree-like (more but not too many leaves like a willow tree actually looks maybe??). The periodic table logos we like, but think they might be too scientific for people to “get”.

We think it a good idea to avoid a design with too much fine detail, and the prevalent use of the logo will be on business cards, web site masthead and letterhead - fine detail will be lost in these smaller format uses...

When submitting a design, please could you add a small summary of why you have chosen the colours and design you have created. We are curious to know the thinking behind the creation.

Also, please can you only submit designs as a letterhead type view, from straight in front, not an angled view (hope that make sense!). A lot of designs so far have been submitted overlaid on office walls, on a black or some other type of textured background. We feel it would be much easier for us to get a feel for the design by seeing it in the context we will be using it in.

Thank you

Industry/Entity Type

Health And Wellness

Logo Text

Chelsea Natural Health

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• see project description

Nice to have

• see project description

Should not have

• see project description

---

Files

Download all files - 5.2 MB