• A$300

• 452 designs

• 129 designers

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Logo Design Brief

Hi there!

We are a start up business with big ideas!

We are looking for a breakthrough logo design for a new gym based in Sydney called, Black Label.

We've got a full range of cardio equipment, custom made weights and all the bells and whistles. The logo design needs to be as exciting and as alluring as the gym.

Our point of difference is that we have a premium product and very different offering and service at a low cost.

We have top of the range fitness equipment and have gone to great effort to make sure everything inside the gym looks amazing. The look and feel we are after is sharp, polished and modern. We want classy but modern, sexy yet tasteful. Something that stands out and is really cool.

Our target market are young, driven professionals who want to succeed. The logo needs to appeal to people like this. It needs to show that we mean business and are looking to take on the likes of Fitness First and Anytime Fitness. By comparison, we need them to look boring.

We would like to see a logo design that uses the letters "B" and "L". Similar to a American baseball team logo like the New York Yankees or Los Angeles Dodgers. Ideally, we need something really edgy that looks incredibly cool on a baseball cap yet at the same time, incredibly professional on a business shirt and our marketing material.

As our business is called Black label, so we'd like to see the branding colours with a black background and white text or possibly silver text (with a brushed aluminium texture to the silver.)

We'd also like to see options between 2D and 3D designs.

Your design will be the face of a upcoming business that when people walk in the door, are going to be WOWED. The logo needs to draw them in!

Target Market(s)

Our target market are young, driven professionals who want to succeed. The logo needs to appeal to people like this. It needs to show that we mean business and are looking to take on the likes of Fitness First and Anytime Fitness. By comparison, we need them to look boring.

Industry/Entity Type

Fitness

Logo Text

Black Label

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Something edgy!

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• 3D design.