Soldfish.com real etstae website logo

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This customer received 185 logo designs from 63 designers. They chose this logo design from Atvento Graphics as the winning design.
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Need a logo for Soldfish.com (rhymes with goldfish, so that is the theme). We are a new, national brand real estate company that offers full service real estate services, but for a greatly discounted fee to sellers. I would say we are most similar to Redfin.com
We want to appeal to the late 20's to late 40's demographic. Educated, confident, successful homeowners, upper middle class to wealthy. We want the logo to be "fun" and whimsical, but also we want to be taken seriously too. people should trust us and feel we are a hip, modern, successful and professional company. I envision a fish and a house incorporated into the logo. Also the color scheme can be the orange type color that is used on the Wix site here: http://mail70668.wixsite.com/soldfish-test . The logo that is on there now is just a quick one I did myself as a placeholder.
Target Market(s)
Sophisticated, "hip" Home sellers in the United States
Industry/Entity Type
Real Estate Agent
Logo Text
Soldfish
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I am open to seeing logo designs with just the text "soldfish" (see Redfin.com for an example of their logo), and also logo designs with perhaps a fish and/or a house incorporated into them).