NxtStep - New Logo for employment/education website for youth
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This customer received 272 logo designs from 95 designers. They chose this logo design from shakuna as the winning design.
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Logo Design Brief
We need a logo for our new platform NxtStep. This platform connects New Zealand youth aged 16 to 24 from education to employment. The platform allows youth to search employer profiles, career pathways and employment opportunities in New Zealand. Originally our platform was called GradConnection in Green/Grey colouring. Therefore we cannot use the colour green for NxtStep. Please refer to the wire frames below as a guide for colour. The current logo in the wireframes is just a placeholder, please don't worry about basing the new logo from it.
In regards to logo, we are not set on capitals versus lowercase. (i.e NxtStep v NXTStep v NXTSTEP)
We have no set tag line text but are looking at something along the lines of:
"Taking you on your employment journey"
"Your pathway from education to employment"
"Guiding you on your Career Journey"
"A guide to your Career"
Links to wireframes
https://projects.invisionapp.com/share/BPB9JWA3C#/screens
https://invis.io/RZB9JYPG5
https://invis.io/7XB9JZ4FD
Target Market(s)
16-24 year old New Zealanders
Industry/Entity Type
Education
Logo Text
NxtStep
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.