On Dot Target Molecule is a US based organisation that is into pathbreaking research & development
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This customer received 52 logo designs from 15 designers. They chose this logo design from Alexandra as the winning design.
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Logo Design Brief
Organization: On Dot Target Molecules (O.TM)
The keywords to describe the logo design are as follows;
- Biotech Research Scientific
- Target is Cancer cell
- Light photons weapon
- Polymer is the nanoparticle
The rationale behind the name and the letters that make up the name of the company:
- On means receptor/lock/target/docking.
- Dot means precise/no off target.
- Target means peptide.
- Molecule means anti body/peptide/polymer
- Light impinges on the molecule.
The goal is to kill a cell (cancer/pathogen) with target therapies.
A DESIGN IS ATTACHED THAT DEPICTS THE ABOVE AS INTENDED.
Vision
Alleviate patient suffering through research in the disease therapeutics space. In addition to this being our core business, it has also become an integral part of our corporate social responsibility.
Updates
Project Deadline Extended
Reason: Want more accurate options.
Added Tuesday, October 22, 2013
BRIEF UPDATED FOR MORE CLARITY. ADDED A ROUGH DESIGN TO SHOW THE EXTENT OF SCIENTIFIC LOOK REQUIRED.IT IS THE LITERAL TRANSLATION OF WHAT O.TM DOES PICTORIALLY.
Added Saturday, October 26, 2013
Project Deadline Extended
Reason: Need more accurate options in line with the design attached for reference.
Added Monday, October 28, 2013
Project Deadline Extended
Reason: Extending for more accurate or ideal logo designs
Added Thursday, November 07, 2013
Hello designers,
Added Tuesday, November 12, 2013
HAVE UPDATED THE BRIEF FOR YOUR BETTER UNDERSTANDING OF WHAT IS REQUIRED. PLS GO THROUGH.
Added Tuesday, November 12, 2013
Industry/Entity Type
Business
Logo Text
No text
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Just to add on to the "look and feel" of it..it should be "scientific" looking.
Nice to have
- Logo should pictorially represent what the letters O.TM stand for. That makes it highly specific and scientific and thereby appealing to the scientists.
Should not have
- Should not have generalised scientific symbolics like test tube, cells, molecules, chemical formulae, etc.