New Logo for Video Game Publisher - 1C Entertainment
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This customer received 34 logo designs from 17 designers. They chose this logo design from Black Graphic as the winning design.
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Logo Design Brief
1C Company is looking for a striking, modern and memorable logo for its new division called 1C Entertainment focused on indie game publishing. Being one of the largest software publishing and distribution companies in Eastern and Central Europe, 1C has successfully launched over 100 game titles on Steam and other digital marketplaces.
Currently, we're using yellow, red and black colours (see attached examples or visit www.1cpublishing.eu), but we're open to new ideas. The logo should work well on both light and dark backgrounds. We're expecting a modern, dynamic, playful design reflecting the fact that 1C Entertainment is a video-game company releasing high-quality games of all genres. However, the logo should not be visually connected to any of our current games. The new logo and its colours will also be the stepping stone for the whole brand identity.
Keywords: video games, technology, software, game development
Target Market(s)
video-game players and developers, tech journalists
Industry/Entity Type
Games
Logo Text
1C Entertainment
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Recognisable and memorable "1C" part
- Dynamic, reflecting the fact that 1C is a video-gaming/software company
Nice to have
- Possibility to replace "Entertainment" with other division names - e.g. "Company" or "Publishing" while keeping the visual style
Should not have
- Elements from published games (airplanes, soldiers etc.)
- Nothing that would look childish, cartoony or immature (our target group are mostly mature gamers)
- No Matrix-style code or circuit boards