Perfume packaging design
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This customer received 52 packaging designs from 17 designers. They chose this packaging design from maria.design as the winning design.
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Packaging Design Brief
We are a company producing perfumery and deodorants in the upper mass market segment (semi-selective). We need a packaging design for our new fragrance for women called Star Dust. You will find attached a picture of the chosen bottle and cap along with specification.
The fragrance is modern and delicate. It is sweet with floral accent and notes of mandarin, rose, peach.
Suitable for evening perfume as well as casual daily.
Looking for:
1. logo - "Star Dust" on bottle and packaging
2. Color of the perfume
3. Design of the carton box
Product is 100ml eau de perfume for women.
Updates
Project Deadline Extended
Reason: As deadline at the moment is Sunday we must extend to allow discussion in the office. This will also give us some time to finalize some ongoing work with designers.
Added Saturday, October 26, 2013
Sorry for the delay. The winning design will be announced tomorrow
Added Tuesday, November 05, 2013
Target Market(s)
Target market is Eastern Europe and middle east
Women
Age 30-45
Price range - semi-selective
Sales channels - perfumeries, drug stores and online
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Packaging - carton
Perfume should be colored
Embosing
Nice to have
- Golden hot stamping or other golden element