New logo for established meat company

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This customer received 138 logo designs from 34 designers. They chose this logo design from Ankit Bhattarai as the winning design.
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I would like a great new logo for our boutique grass fed meat company. We home delivery homebred beef and lamb to greater Melbourne, Australia. Our product is "high end" Our company is proud to be organic, , healthy, ethical, sustainable, free range, high quality beef herd, top butcher etc. Our old logo is a bit dated and "cute" I want something that transfers well to our meat stickers on labelling machine, as well as sign writing on our delivery van, and on our website etc.
I would like to keep the colours brown and green however also open to see what other options there are.
Our labels will be black and white when printed so needs to look good in black and white too I will attach current logo.
Updates
Project Deadline Extended
Reason: I have not been able to get into the office as severe weather has meant I am needed on the farm.
Added Tuesday, April 25, 2017
Target Market(s)
Families who we deliver to private residential addresses. People who are happy to pay more for a quality, ethical and sustainable product. Often our customers live Paleo lifestyle, they generally want to be conscience of their decision to eat red meat, know their farmer etc.
Industry/Entity Type
Farm
Logo Text
Braelands Beef & Lamb
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something beef related. Not so much sheep/lamb as we primarily sell beef.
Nice to have
- Our old logo has Braelands Beef & Lamb - Taste the difference I would like to see if this looks better with our without the "taste the difference"
Should not have
- Cute animated animals