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Hearts and Minds logo for Community Mental Health & Well Being
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This customer received 211 logo designs from 82 designers. They chose this logo design from graphicancers as the winning design.
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NZ$150
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211 designs
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82 designers
Logo Design Brief
Logo design for a community development organisation changing name from Raeburn House to Hearts and Minds with strap line Innovators for healthy communities.
We work in 3 core areas: Community Wellbeing, Mental Wellbeing and Diversity & Social Cohesion.
Our VISION is Wellbeing: Healthy People — Connected Inclusive Communities in Tamaki Makaurau / Auckland, New Zealand.
Our MISSION is Connecting People — Building the Wellbeing of Diverse Communities.
Service areas are mental wellbeing, building resilience courses, migrant support, strengthening families, information and resources, volunteering, business hub, vibrant community hub.
We would like one option that reflects the heart and one option that is an integrative symbol of Hearts and Minds. Logo needs to be minimilistic, vibrant, simple, slightly masculine and on trend. The heart denotes the connection between people and the connection between our business and community. It needs to be appealing to diverse communities, adults, men and women. Our organisation is professional, has strong values and work ethic and believes in the potential of all individuals no matter where they are from.
Target Market(s)
Mostly the Public in the community needing support and connection
Secondary audience: Health professionals who contact us on behalf of clients with mild to moderate mental health concerns, or clients who need community connection and support.
Industry/Entity Type
Mental Health
Logo Text
"Hearts and Minds" and underneath the strap line that reads "Innovators for Healthy Communities"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Words "Hearts and Minds" or "Hearts & Minds"
- Must have strap line (see above)
- Logo needs to be minimilistic, vibrant, simple, slightly masculine and on trend.
Nice to have
- A clever connection between the visual and the words "Hearts and Minds"
Should not have
- Naive art e.g. copy and pasted pics of brains, or traditional hearts (though more abstract hearts or heart symbols might work).
- Colours and designs which are strongly feminine (we want a bold strong logo)
