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Corporate Logo Design Project- Non-profit
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This customer received 102 logo designs from 17 designers. They chose this logo design from damakyjr as the winning design.
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US$700
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102 designs
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17 designers
Logo Design Brief
We are a 12 year old statewide non-profit. We promote bicycling for health, environment, and economic benefit. For the past 12 years we also addressed walking, but have decided to concentrate on bicycling to allow greater focus and specialization. Our organization works with federal, state, and local governments and individuals to improve the environment for and acceptance of bicycling across the entire state of Virginia.
We think progressively and are socially responsible.
We'd like a logo that has an environmental slant and is a little bit edgy, but something that will serve us for a good period of time. The logo will be used in web uses as well as print and on t-shirts, and bicycle jerseys. Ideally it will be easily recognizable and stand alone without the need for a tagline although we do often use a tagline. Imagine the logo appearing on garments, we want bicyclists to like the logo and want to wear it with pride!
Our old website is www.bikewalkvirginia.org (both bike and walking).
We will be integrating this template into our new website with the new logo. http://resources.bikewalkvirginia.org/
Our main fundraiser is a 2,000 person bicycle tour. The website for the tour is www.bikevirginia.org
Updates
Please do not include the domain name of the website as a major design component. Thanks!
Added Wednesday, January 11, 2012
Ideally bicyclist in the logo (if there is a person) will not look a bicycle racer. We represent commuter and recreational riders in addition to racers. Sometimes "race related" images come across with the wrong message to car drivers and to cyclists. We don't want the look to be elitist, it will hopefully be inclusive and friendly.
Added Thursday, January 12, 2012
Target Market(s)
Governments, Businesses and Individuals. Most people who are interested in bicycling seem to be between 20 and 65 (each subset for different reasons).
Industry/Entity Type
Environment
Logo Text
Bike Virginia
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something bicycle related. Our current logo has a tread pattern in it.
Nice to have
- Green is a color that we are very fond of but this is not critical. Our website design will have green in it. We really like this template on our resource site and will be moving it to our main homepage. http://resources.bikewalkvirginia.org/
Should not have
- The website domain name in the logo