Electric Logo

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This customer received 86 logo designs from 28 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
Who we are
Electric is a web design and development agency. Our clients include small and medium sized businesses. We focus primarily on excellent web development projects.
What we are looking for?
Our name visualised in an individual professional and strong serif typeface. Basically a personalised typeface.
What we don't need
Standard fonts with no personality. We are designers. We have thousands of fonts ourselves.
We do not need any form of symbolisation to be included in the final design e.g lightning bolts, plugs, or any icons related to 'electricity' or anything else. No gimmicks!
Colours
Preference is for black and white to be used in the final design.
Updates
Added Wednesday, January 11, 2012
Hey folks,
Added Thursday, January 12, 2012
Project Deadline Extended
Reason: We have not received any designs that we can use. The majority of the designs that have been submitted so far have been eliminated - so please make sure you follow the brief.
Thanks again,
Added Sunday, January 15, 2012
Industry/Entity Type
It Professional
Logo Text
Electric
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- SERIF Font (The difference between serif and sans serif is here http://www.scribe.com.au/tip-w017.html)
Must be Unique, Please modify the font, don't just send in Times New Roman.
Wordmark Only!
Nice to have
- On a plain flat background, no textures etc.
Should not have
- Sans-Serif Font