• US$150

• 360 designs

• 89 designers

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Logo Design Brief

Our rapidly growing nonprofit needs a re-brand.

Our nonprofit, Rescue Pink, is a nonprofit in India that is funded by donors and corporations from the United States. We rescue girls in India from female infanticide, trafficking and bonded labor. We do this through rescue, prevention and awareness. We provide rescue for infants and little girls saving them from death, malnutrition, lack of healthcare, child marriage and trafficking. We work hard to empower mothers to take care of their girls by giving them business training and a micro-loan to help them succeed. All of our mothers have more than doubled their house-hold income with a 100% re-payment rate on their loans. We work at creating awareness around the fact that India is missing over 50 million little girls because of infanticide or early death of its girls.

We are looking for a sleek, clean logo (not busy). It should incorporate pink but the logo does not have to be overtly feminine. We specifically do not want a gradient in the logo. It can be multiple colors but they need to be solid colors. We need something that can be useful in color but can be changed to one color and still work. (Please see the "should not have's" below).

We like emblem/text logos where the emblem could stand alone and be used as a watermark on the corners of photos etc., to identify us. Much like the water can for the nonprofit, Charity water.

Please avoid looking too girly or in any way childish. We want a classy design that is appealing to wealthy donors (male or female and corporate). This design will go on all our marketing material but also on tshirts worn by male and female so please refrain from using anything with girls or silhouettes of girls/women - we know we rescue girls and women, but think outside the box on this so we can market to donors of both genders. (Please see the "should not have's" below).

Target Market(s)

Corporate and individual donors, male or female.

Logo Text

Rescue Pink (with option tag line: Rescuing Girls in India)

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pink incorporated in the logo
• Clean (not busy)
• Emblem + Text

Nice to have

• Would like to use in some way the country shape of India. It doesn't have to be prominent but is often a good identifier if it's within the logo. Not a must-have but if you can incorporate it in a creative way it might give you the edge on other designs.

Should not have

• Gradient
• Childish
• Busy
• Too Girly (no photos of silhouettes of girls)
• No hands
• No crosses
• no hearts
• no Indian flag colors or Indian flag elements
• not a fan of serif fonts