Company Looking for A Supplement Brand Logo Design

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This customer received 242 logo designs from 86 designers. They chose this logo design from Storm as the winning design.

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Logo Design Brief


We are in need of a logo design for our new product which is a Chasteberry (vitex agnus-castus) supplement capsule.

The key product benefits are:
- provides relief for PMS (pre-menstrual syndrome) problems
- alleviates dysmenorrhea or menstrual pain
- lessens cyclical breast pain/tenderness

The ideal design should convey:
- care/nurture
- reliability/dependability
- safety

The design should also have a feminine, classy and uncluttered feel. A maximum of four colors should be used.

Our design philosophy could be seen in the website of our brand - www.sleepasil.com

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Updates

Project Deadline Extended
Reason: After going through the submissions, we felt that most of the fonts used for the wordmark is not feminine enough. We would like to request that designers make the appropriate changes to the wordmark so that the wordmark will be more feminine (ie. Carefree feminine napkin wordmark/logo). Please ensure that there is sufficient space between the words PM and Ease that any reader wouldn't make the mistake of reading the brand as pmease. The brand name is intended to be read as PM Ease. We would also like to request that for both the wordmark and the abstract logo you utilize shades of purple, pink, and another contrasting color. We will be extending the deadline so that designers may make changes to the designs submitted.
Added Wednesday, November 06, 2013

After going through the submissions, we felt that most of the fonts used for the wordmark is not feminine enough. 


We would like to request that designers make the appropriate changes to the wordmark so that the wordmark will be more feminine (ie. Carefree feminine napkin wordmark/logo). Please ensure that there is sufficient space between the words PM and Ease that any reader wouldn't make the mistake of reading the brand as pmease. The brand name is intended to be read as PM Ease. 

We would also like to request that for both the wordmark and the abstract logo you utilize shades of purple, pink, and another contrasting color. 

Added Friday, November 08, 2013

Target Market(s)

The product will be marketed to females, 18-30 years old, belonging to the middle to high income bracket. They yearn for nurturing care during their PMS and monthly period.

Industry/Entity Type

It Company

Logo Text

PM Ease


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Logo must contain text and conceptual/symbolic visual element.
Payments
1st place
US$570
Participation payments x 4
US$20
Total
US$650

Project Deadline
12 Nov 2013 21:34:24 UTC
Language

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