• NZ$270

• 201 designs

• 74 designers

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Logo Design Brief

• We also require a logo design.
• The logo will be used online, in print and on other collateral pieces.
• First deliverable deadline is May 31, 2017
• We require a brand style guide.
The successful designer will be responsible for the design of our new branding look and feel, including the company brand colours and fonts, for use on our website, social media platforms (eg Facebook, Instagram, Pinterest and Twitter) smartphone and tablet apps, and print collateral.
We are seeking an innovative, creative, flexible and collaborative partnership to create the best possible solution for our Cruisessence logo and brand style guide.
First step: create an exciting logo for us.
Second step: create our brand style guide.
Please see the attached document for more information.

Target Market(s)

Our customer is the international cruise passenger. The demographic is very broad, mid-twenties to mid-sixties, kids traveling with their parents/large family groups, and active seniors hailing from North and South America, UK, South Africa, Europe, Australia, New Zealand and Asia (the fastest growing cruise market). Cruise passengers range from cruise virgins to repeat cruisers, all looking to be cruise inspired.

Industry/Entity Type

Tourism

Logo Text

Cruisessence

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see attached file.

Nice to have

• In cruise tourism or anything cruise related, colours are very much the same, using the spectrum of blue, aqua, gold and white so while colours are significant to distinguishing Cruisessence from our competition, we don’t want to look similar.
• Please see attached file.

Should not have

• To stay away from the gaudy/bright colours
• Please see attached file.

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Files

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