• A$300

• 213 designs

• 50 designers

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Logo Design Brief

OnTrack Education is a new tutoring and mentoring company for high school students in Australia.

Overall logo design
- incorporation of one hand passing baton (graduation certificate) to another hand. Representative of one person 'passing on education/ knowledge' to another.
Refer to pictures.

- minimal detail on hands
- appeal to teens, young adults and parents
- main logo picture shouldn’t be over complicated
- easily understood and distinct (picture is recognisable, even without the words ‘OnTrack’)
- for the purpose of this task, ‘OnTrack Education’ should be incorporated into the logo
- light and attractive colours - no real rule with colour but preference would be light yellow/orange, blue, green
- white background
- not too bright or saturated with colour
- fun but still clever and sophisticated

Fonts - classic, easy to read
- not too childish or decorative
- no picture fonts
- not overly bulky

**NOTE: if you have a better idea that doesn’t incorporate whats mentioned above - feel free to impart your vision - I’m very open to new ideas

Target Market(s)

teens, young adults, parents

Industry/Entity Type

Education

Logo Text

OnTrack Education

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• OnTrack - bigger, highlighted main words
• Education - smaller font size

Nice to have

• Would LOVE to represent the vision/ ethos of our company in this logo. We want to promote learning from others and a passing on of knowledge. Hence why we saw the opportunity to incorporate a hand (symbolic of our company) passing a graduation certificate to another hand (symbolic of the students).
• Would prefer not to have that clique education symbols - books, pens, school bags, etc.

Should not have

• Over complicated picture/ design.
• Do not want 'hand shake' picture. The hands shake in my uploaded files are just to give an example of the TYPE of hand form we prefer.

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Files

Download all files - 0.3 MB