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Little Froggy redesign
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This customer received 39 logo designs from 14 designers. They chose this logo design from Alexander as the winning design.
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US$400
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39 designs
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14 designers
Logo Design Brief
We need to develop a logo based on the character of a blue frog. The blue frog (« Little Froggy ») is the emblem of a series of young children’s snow parks in the Alps, and we need to redesign it to be fresher and more dynamic, as part of a refresh of the overall visual identity of the snowparks. The other elements will be based on the frog logo selected.
The logo should include space for the name of the park (name not yet confirmed) as well as the name of the destination, for example Snow&Fun Les Mosses" or "Snow&Fun Morzine". The actual name (typeface choice, colour etc) does not need to be included within the design but there should be space designated for it, be it within the design or alongside/above/below. The name of the park and the destination could be in the same place, or in two different places.
Updates
This is a link to the existing identity in use.
Added Thursday, October 24, 2013
It would be good if the character were wearing a ski helmet. This may also provide an opportunity to include resort name or destination.
Added Thursday, October 24, 2013
Project Deadline Extended
Reason: We need more proposals.
Added Tuesday, October 29, 2013
Target Market(s)
Children 3 – 11 years, parents. Predominantly Swiss French from the region, also some Swiss Germans, and a few British.
Logo Text
Snow & Fun La Lécherette (sample text) - assume max 30 characters including spaces
Logo styles of interest
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must clearly look like a frog. Must be blue. We must have a full-length design of the frog's body, to base costume design on.
- Vector graphics required as output. May include gradients.
- CMYK colours required.
Nice to have
- Versions of logo with head detail as well as full body image. Skis would be a useful addition, either on the feet or being held. Variations in different positions (standing, sitting, lying down and relaxing, eating etc) or engaged in different winter sports would be great.
- It might add energy to have the head, or other elements, at an angle - remembering that someone will have to work within a suit based on this character.
- A colour swatch of winter hues to accompany the logo would be great.
Should not have
- No versions should just cut off the head at the neck. For variations with head detail, something like a neck scarf could be added to avoid this.