Design Friendly Mascot for Website

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This customer received 28 mascot designs from 14 designers. They chose this mascot design from will i am as the winning design.
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Mascot Design Brief
Design a Mascot for a financial education website. We are designing a financial and investing website designed for people 35-55 and would like to add a friendly element. The mascot will be used on calculator and quiz pages and to help promote the website from within. We like what Salesforce has done with the Einstein charactor and are looking for a similar feel. Nothing silly like money with googly eyes or generic like an owl wearing glasses but something that fits in with the audience and the content that is also a little quirky.
A draft of the website we are building is here:
https://investorpublications.com.au/
Attached is a style that we like however open to suggestions.
Target Market(s)
Adults 35-54 years old wanting to learn about investing and money
Industry/Entity Type
Financial
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Fun but not childish
Should not have
- Please dont use owls