• C$150

• 187 designs

• 66 designers

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Logo Design Brief

My company is AU financial group and I provide comprehensive financial planning and investment management for clients in an easy to understand manner. I cater to professionals and small business owners with a focus on the client relationship.
Helping them save for retirement and achieving their financial goals quicker is my highest priority. I work with people from ages 30-45 and I want the logo to be modern, professional but not generic like most financial logos I see. I want it to be clean and eye catching.
I've noticed a lot of financial companies use blue and green in their logos, I would like to avoid those colours. AU is the periodic element of gold which could be a good colour to use but not mandatory.

Target Market(s)

Professionals and small business owners ages 30-45

Industry/Entity Type

Financial Planning

Logo Text

AU Financial Group

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name

Nice to have

• AU is the element of gold, using it could be nice but not mandatory. Not sure how that would look. I just want it to be modern because I tend to focus on doing things differently where the financial services industry tends to be traditional. I could see the AU as the logo with the financial group on the side. Or I could see the logo with the company name beside or below it. I'm pretty open to ideas.

Should not have

• Please stay away from the cliche charts, arrows and triangles that come with most financial companies. Also avoid blue and green which seems to be abundant in financial logos.

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Files

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